ActiveCampaign Review
Customer experience automation platform for email marketing, marketing automation, and CRM.
Key Features
- Email marketing
- Marketing automation
- Sales CRM
- Site messaging
- Landing pages
- Lead scoring
Pros
- Powerful drag-and-drop automation builder with 135+ triggers and 500+ pre-built recipes - Venture Harbour
- High email deliverability rates and reputation-checking tools - Moosend Blog
- Native CRM, lead-scoring and site-tracking unify marketing + sales data - Venture Harbour
Cons
- Pricing climbs steeply once you pass 10 k contacts - Moosend Blog
- Reporting dashboards feel dated and take time to load - Venture Harbour
- Learning curve for multi-path automations can overwhelm newcomers - Moosend Blog
Full Review
ActiveCampaign positions itself as a 'customer-experience automation' hub that marries email, site messaging and an embedded CRM Venture Harbour.
Its visual builder shines: conditional splits, goal nodes and 500+ recipe templates let marketers launch sophisticated nurture flows in minutes Moosend Blog.
Costs escalate rapidly at higher list sizes and the analytics UI shows its age, but for SMBs that outgrow Mailchimp's automations, ActiveCampaign remains a top value pick Venture Harbour.
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