Klaviyo

Klaviyo Review

Best Marketing Software
★★★★★4.6 / 5(1074 reviews)

Email, SMS, reviews & AI-driven automation platform purpose-built for ecommerce growth.

Try Klaviyo Now
Free-$45+/mo

Key Features

  • Email marketing
  • SMS marketing
  • Product reviews
  • Mobile push notifications
  • Customer Data Platform
  • AI content & predictive analytics

Pros

  • Seamless Shopify & 350+ integrations enable hyper-personalised segmentation - Capterra
  • Unlimited mobile push notifications included on every plan - Klaviyo
  • Built-in product reviews feed directly into email, SMS and flows - Klaviyo

Cons

  • Steeper learning curve than beginner ESPs like Mailchimp - Retainful
  • Free tier capped at 250 profiles and email support ends after 60 days - Klaviyo

Full Review

Klaviyo shines with a 4.6 / 5 average on Capterra, where merchants rave about its "powerful, easy-to-customize" flows and laser-precise segmentation that plugs straight into Shopify plus 350+ other integrations. :contentReference[oaicite:0]{index=0}

Under the hood, Klaviyo's built-in Customer Data Platform teams up with Klaviyo AI to forecast lifetime value, churn risk, and the ideal send time—actionable insights that appear anywhere you build a segment or flow. :contentReference[oaicite:1]{index=1}

Unlimited mobile-push notifications come free on every plan, and when you orchestrate push, SMS, reviews, and email from the same drag-and-drop editor, G2 reviewers report faster time-to-revenue and a median ROI payback of about seven months. :contentReference[oaicite:2]{index=2}

Budget tip ⚡ Pricing scales predictably with list growth—plans jump from about $20 to the low-$60s when you cross 1 000 profiles—so savvy brands simply factor that into projected automation-driven revenue and still come out ahead. :contentReference[oaicite:3]{index=3}

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