Media Kit & Brand Guidelines
Welcome to our media kit. Here you'll find official Straight Up Software logos, brand assets, and guidelines for using our brand in your content, partnerships, or media coverage.
Brand Overview
Straight Up Software is a trusted resource for software reviews and recommendations. We help businesses and individuals discover the best SaaS tools and software solutions through honest, comprehensive reviews and comparisons.
Brand Guidelines
✅ Do
- Use our official logos and assets provided below
- Maintain proper spacing around the logo (minimum clear space equal to the height of the icon)
- Use the appropriate logo variant for your background (light logos on dark backgrounds, dark logos on light backgrounds)
- Keep the logo proportions intact when resizing
- Use our brand name as "Straight Up Software" in text
- Link back to straightupsoftware.com when featuring our content
❌ Don't
- Modify, distort, or recreate our logos
- Change the colors of our logos
- Add effects, shadows, or outlines to our logos
- Use our logos as part of your own logo or branding
- Place our logo on busy or low-contrast backgrounds
- Imply endorsement or partnership without permission
Logo Downloads
Choose the appropriate logo variant for your use case. All logos are available in both SVG (vector) and PNG (raster) formats. SVG is recommended for web use and scalability.
Primary Logo
Full logo with icon and wordmark in primary colors
SVG
Best for: Use on light backgrounds, primary brand representation
Download SVG
Primary Logo (PNG)
Full logo with icon and wordmark in primary colors
PNG22KB
Best for: Use when SVG is not supported
Download PNGLight Logo
Full logo with icon and wordmark in light colors
SVG
Best for: Use on dark backgrounds
Download SVGPrimary Icon
Icon only in primary colors
SVG
Best for: Social media profiles, favicons, compact spaces
Download SVG
Primary Icon (PNG)
Icon only in primary colors
PNG3.3KB
Best for: When SVG is not supported
Download PNG
Primary Wordmark (PNG)
Text only in primary colors
PNG18KB
Best for: When SVG is not supported
Download PNGLight Wordmark
Text only in light colors
SVG
Best for: Dark backgrounds, text-only contexts
Download SVGBrand Colors
Primary Purple
#6366F1
RGB(99, 102, 241)
Primary Blue
#2563EB
RGB(37, 99, 235)
Dark Gray
#111827
RGB(17, 24, 39)
Light Gray
#6B7280
RGB(107, 114, 128)
White
#FFFFFF
RGB(255, 255, 255)
Typography
Our primary typeface is Inter, a clean and modern sans-serif font that ensures excellent readability across all platforms and devices.
Usage Examples
Press & Media
Use our full logo with proper attribution when covering our company or featuring our content.
Partnership Materials
Include our logo in partnership announcements with prior approval from our team.
Social Media
Use our icon or wordmark when sharing our content or mentioning our brand on social platforms.
Contact
For questions about brand usage, partnership opportunities, or to request permission for specific use cases, please contact us at admin@straightupsoftware.com.
For press inquiries, please reach out to admin@straightupsoftware.com.