Media Kit & Brand Guidelines

Welcome to our media kit. Here you'll find official Straight Up Software logos, brand assets, and guidelines for using our brand in your content, partnerships, or media coverage.

Brand Overview

Straight Up Software is a trusted resource for software reviews and recommendations. We help businesses and individuals discover the best SaaS tools and software solutions through honest, comprehensive reviews and comparisons.

Brand Guidelines

✅ Do

  • Use our official logos and assets provided below
  • Maintain proper spacing around the logo (minimum clear space equal to the height of the icon)
  • Use the appropriate logo variant for your background (light logos on dark backgrounds, dark logos on light backgrounds)
  • Keep the logo proportions intact when resizing
  • Use our brand name as "Straight Up Software" in text
  • Link back to straightupsoftware.com when featuring our content

❌ Don't

  • Modify, distort, or recreate our logos
  • Change the colors of our logos
  • Add effects, shadows, or outlines to our logos
  • Use our logos as part of your own logo or branding
  • Place our logo on busy or low-contrast backgrounds
  • Imply endorsement or partnership without permission

Logo Downloads

Choose the appropriate logo variant for your use case. All logos are available in both SVG (vector) and PNG (raster) formats. SVG is recommended for web use and scalability.

Primary Logo

Primary Logo

Full logo with icon and wordmark in primary colors

SVG

Best for: Use on light backgrounds, primary brand representation

Download SVG
Primary Logo (PNG)

Primary Logo (PNG)

Full logo with icon and wordmark in primary colors

PNG22KB

Best for: Use when SVG is not supported

Download PNG
Light Logo

Light Logo

Full logo with icon and wordmark in light colors

SVG

Best for: Use on dark backgrounds

Download SVG
Primary Icon

Primary Icon

Icon only in primary colors

SVG

Best for: Social media profiles, favicons, compact spaces

Download SVG
Primary Icon (PNG)

Primary Icon (PNG)

Icon only in primary colors

PNG3.3KB

Best for: When SVG is not supported

Download PNG
Light Icon

Light Icon

Icon only in light colors

SVG

Best for: Dark backgrounds, social media

Download SVG
Primary Wordmark

Primary Wordmark

Text only in primary colors

SVG

Best for: When icon space is limited

Download SVG
Primary Wordmark (PNG)

Primary Wordmark (PNG)

Text only in primary colors

PNG18KB

Best for: When SVG is not supported

Download PNG
Light Wordmark

Light Wordmark

Text only in light colors

SVG

Best for: Dark backgrounds, text-only contexts

Download SVG

Brand Colors

Primary Purple

#6366F1

RGB(99, 102, 241)

Primary Blue

#2563EB

RGB(37, 99, 235)

Dark Gray

#111827

RGB(17, 24, 39)

Light Gray

#6B7280

RGB(107, 114, 128)

White

#FFFFFF

RGB(255, 255, 255)

Typography

Our primary typeface is Inter, a clean and modern sans-serif font that ensures excellent readability across all platforms and devices.

Usage Examples

Press & Media

Use our full logo with proper attribution when covering our company or featuring our content.

Partnership Materials

Include our logo in partnership announcements with prior approval from our team.

Social Media

Use our icon or wordmark when sharing our content or mentioning our brand on social platforms.

Contact

For questions about brand usage, partnership opportunities, or to request permission for specific use cases, please contact us at admin@straightupsoftware.com.

For press inquiries, please reach out to admin@straightupsoftware.com.