Mailchimp Review
All-in-one marketing platform best known for email campaigns and automation.
Key Features
- Email marketing
- AI content tools
- Marketing automation
- Audience CRM
- Landing pages
- Reporting & analytics
Pros
- Drag-and-drop builder is beginner-friendly - Capterra
- Generative-AI tools write subject lines and designs - EmailVendorSelection
- 300+ native integrations extend workflows - EmailVendorSelection
Cons
- Pricing balloons as list size grows - EmailVendorSelection
- Template customization and merge-tags can be fiddly - Capterra
- Advanced automation features reserved for higher tiers - EmailVendorSelection
Full Review
Mailchimp remains a top pick for small businesses thanks to its free contact tier, intuitive editor and ever-growing integration list Capterra.
EmailVendorSelection's 2025 deep-dive highlights new AI generative subject lines and designs that cut campaign prep time dramatically EmailVendorSelection.
Costs rise sharply beyond 50 k contacts and power users find merge-tag quirks frustrating, but for quick-start email + automation in one dashboard, Mailchimp still delivers EmailVendorSelection.
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